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https://www.youtube.com/watch?v=dm_xE9PlqH0
Transcript

- Welcome to the Fujifilm Sauna site

behind the scan webinar series.

My name is Lisa Francia

and today we have an exciting presentation

and product demonstration of the all new Sauna site px.

Before we begin, please be advised

that all attendees are muted.

You may type your questions into the q

and a box in the toolbar located at the bottom

or side of your screen at any time.

This webinar will be recorded and we will conduct the q

and a session at the end of the program.

It is my pleasure to introduce our speakers for today.

Audra Upton is the director

of the clinical applications team

with over 13 years experience with Fujifilm Cyte.

She graduated from the University of Oklahoma

with a degree in ultrasound

and is a registered cardiac vascular sonographer.

Audra and her team remained customer focused

and are specialized in providing top level point

of care ultrasound education.

Next we have Craig Chamberlain, director

of Experience Design.

Craig has been with Fuji Filt Cyte

for nine years leading the experience design team.

This team has the responsibility

for gathering user insights, developing innovative solutions

to user pain points, and designing the physical

and digital interactions our users have with cyte products.

Prior to Cyte, Greg was president of Carbon Design Group

for seven years where he shepherded carbon's transformation

from a design services company to one

of the nation's premier full service product

development consultancies.

That shift led to a significant growth in revenue influence

and recognition by the international design community,

sweeping the idea Gold Awards for medical products in 2009.

More recently, the experience design team was recognized

with a silver IDEA award for the Saana site S two in 2016.

It's my great pleasure to welcome Craig

who will get us started today.

Thank you.

- Thank you, Lisa. As Lisa said,

my name's Craig Chamberlain.

I'm happy to be here to just take you through

what went into the Sono site px

and then Audra is going to demo how this thing works and

and what it's going to do for you.

Sono site has a rich history

of develop delivering innovative solutions

to our customers needs.

With the Sono site px, we are launching the first

of our next generation of point-of-care systems.

This product is a new platform built from the ground up

to deliver innovative solutions.

It incorporates new technologies

and new features to empower our users to accomplish more.

The Sono site PX was born from real world clinician needs

and it delivers solutions

to overcome real workflow challenges.

As Lisa mentioned, my team has the responsibility

for the user needs research that definition research

and the physical and digital design of our of our products.

So we take that research, we synthesize it into concepts

and we bring those concepts to reality.

We began with a systematic approach to observe, immerse,

and engage with our customers in their daily

healthcare lives.

The team traveled to sites all over the world to

and spent hundreds of hours with individual clinicians

and group and C clinic groups to observe

and understand their workflow.

We brought back more than 400 data points and that

and these data points laid the foundation

for the product development process.

We grouped these data points into three broad,

high level user needs, quicker answers.

Our users need quicker answers.

We need to know our user's goals

and give them the answer they're looking for.

Anticipate that we need to adapt to environments.

We need to provide solutions

that fit in our clinician's environment instead

of forcing our clinicians to adapt to our solution

and we need to provide everything they need at the point

of care and we need to do it for more users.

We need our to make our systems accessible

to both novice users who are just gaining an understanding

of ultrasound and expert users who are wanting

to do more with ultrasound.

So basically more users want to do more for their patients

to improve outcomes.

Meeting these three high level needs is why we developed the

Sono site px.

We designed every aspect of this system

to provide innovative solutions to customers in the point

of care clinical settings that they face every day.

Its purpose is to assist our customers to IMP

in improving patient outcomes

by providing diagnostic confidence.

Cyte PX supports many different use models within the

hospital and use office environments.

Throughout the development process.

We strove to improve access to provide our clinicians

with confidence all the while keeping things

as simple as possible.

We accomplished this by making the Sono site PX adaptable

to the many environments

that our clinicians provide care in.

By delivering amazing image quality

and by delivering workflow efficiency for every clinician.

The Sono side PX addresses the three key needs

of our clinic, of our clinicians through its adaptability,

image clarity and workflow efficiency.

Let me go into image clarity for just a moment

because we understand image clarity isn't a specification,

it's an enabling transformation.

The Sono site PX delivers the most advanced image clarity we

have ever offered.

It delivers new proprietary speckle reduction technology,

improved color performance,

and a new family of transducers with new technology

that you're going to absolutely love.

I want to focus or spotlight a couple of those transducers.

Audra's gonna go into demonstrate these in a few minutes.

Our L 19 five is the highest frequency transducer sono side

has ever produced.

It provides incredible near field resolution.

It offers a minimum scan depth of just one centimeter.

It's 20 millimeter footprint makes it ideal

for any superficial scanning, including vascular access,

pediatrics, and lots of MSK applications.

The L 12 three is a, is a workhorse.

It its versatile performance replaces both the legacy HFL

38 and the L 38 transducers providing flexibility

for expanded use cases with one transducer.

Its wide frequency range

and minimum maximum depth of nine.

Imaging depth of nine centimeters means it's capable of

of exams on larger patients

and imaging deeper structures while maintaining

that near near field clarity.

The L 12 three provides the flexibility

for expanded use cases with a single transducer solution,

but it's not just the linear transducers that have improved

with the Sono Cyte px, you'll be able

to effectively assess cardiac function

with optimal frame rates, improved performance

and enhance color map.

You'll be able to to better visualize landmarks when

with when precision

and accuracy is paramount during complex blocks

and in MSK you'll be able

to use the high frequency transducers

to see anatomy details accurately in small joints

to identify inflammation.

And we recognize that imaging is only part

of the overall solution that we

as socy need to provide to you.

The socy PX delivers the connectivity our users need

wherever they are in the hospital

and phy on the physical stand.

We've provided four transducer holders with wait for it,

no cups, no transducer cups.

I know if the mics were on,

I'd hear cheering from a, from a lot of you.

We got rid of the cups

and we've designed the new stand to provide a spot

for everything gel.

We have a spot for both bottles and packets.

We have a spot for wipes, we have a storage bin

for everything else that you need to take along with you.

And we have a lockable drawer when you need

to keep things secure

and we've dressed one of our users' biggest frustrations.

Audra's gonna go into this as well, running over the cables.

Our new cable management solution keeps the transducers ca

transducer cables safely away from the stand wheels.

So that's all that went into the Sono site px.

Now we're gonna see it in action.

It's my pleasure to introduce Audra Upton, our director

of clinical applications.

- Thank you so much Craig. As Craig said, my name is Audra.

I am the director

for the clinical applications team for saana site.

It's my team that we're the ones who come out

and provide education for you within your facilities.

And just so you know, we do have a solution for everyone,

whether that's coming in and doing it in person

or whether that is doing something virtually.

We really have expanded our capabilities to be able

to get education when you need it.

So let's first talk about the educational offerings

that we actually have on the Sauna Site PX system itself.

Now, if you're familiar with our other products,

the Sauna Site export, it was actually our first system

that included onboard training and education

and we learned a lot from that system, just

how customers use the videos

and what their expectations were.

And based on their feedback, we made some improvements

to the education on Asana site px.

So first of all, you now have the ability

to do scan along capability,

which has frame in frame viewing that allows both

for image optimization so you can scan along real time

as you're watching the educational video on the system.

There's new video controls which allow you

to pause the video, rewind

or fast forward in case you miss something,

the user can change the language on the fly.

So what that means is even if you have your system

and your interface is an English interface,

you can change the scan along video tutorials

to play in other languages.

And then lastly, not only do we have

specialty specific educational videos,

but we now offer training videos that are specific

to the cyte px.

So nine specific videos

that talk about just the functionality of the system,

how you perform certain functions.

In addition to onboard education on the system, I do want

to point out that we have an online platform called the Cyte

Institute, and it is really an amazing educational resource

that's included in the purchase

of any cyte ultrasound system.

Within that, you will find point-of-care ultrasound courses

that include webinars, 3D videos,

case studies built-in testing.

The list goes on, all you need

to register is the serial number

of your socy ultrasound machine.

And it really does take a deeper dive into magical

specialties, different trending topics within

those specialties.

And the beauty of the institute in of the institute is

that it's self-paced learning.

You can access it from any web enabled device.

And again, like I said, it's, IT is specialty specific.

Okay, so before we jump into the live demonstration,

I just kind of wanna set up the expectation

for this live portion today we are going

to be looking at the Sauna site px from a wide

overview perspective.

This behind the scanned webinar series is going

to be every Wednesday through October 7th.

And so some of the topics we are going

to be taking a much deeper dive in

subsequent webinar series.

So things like really diving deeper into everything on the

PX that speaks to workflow efficiency

or the image clarity portion.

So just keep that in mind as we go through today

that we will have other webinars

that take a deeper look at the system.

So let's get started.

The Sauna site p PX really was designed

to provide clinicians solutions through the adaptability

of the system, the improved workflow efficiency

and our best image clarity.

So here on this image, what you're seeing is

that the interface blends both touch and physical controls

and this gives the clinician quick access

and it's a very intuitive functionality

of the system itself.

When you take a look a closer look at the physical controls

down at the bottom of the of the interface,

you will actually notice that they are uniquely shaped.

This was done on purpose

and this really is meant to allow a clinician to be able

to adjust some of the most commonly used controls like gain

and depth without ever having to take a look at the system.

You're changing it based on the feel of the button.

This really does allow you

to remain completely focused on the patient

and on the clinical imaging monitor.

Now this next feature is probably one of my most favorite

and that's the adaptability of the system itself.

So the system has the ability to transition from a vertical

to a horizontal working environment based on just

that your environment.

So with a simple push

or pull of that handle, it can go from horizontal

to almost completely vertical.

Craig mentioned it, we made some really smart changes

to the design of the stand, one

of those being cable management.

So even in its lowest position,

you cannot run over our transducer cables.

That center portion

that you're seeing on the screen right now,

that's the cable management system

that really does push those transducer cables back

and out of the way.

But don't worry, if you are scanning

and you find that you need that extra length of transducer

to reach your patient, they easily release from

that cable management system allowing you to to get

that extra length of transducer cable.

You see here that dedicated wipes holder, ensuring

that you always have the proper cleaning wipes

for infection controls purposes

and then obviously also having a dedicated place

for your gel.

And then lastly, as we move into the live demonstration

portion, I do believe you're gonna see

for yourself just the advancements

that we've made in the image clarity on the sauna site px.

So what you're going to see first is the

clinical display, the interface,

and as I pointed out,

it really is a hybrid system merging both the touch panel,

which is the upper portion of the interface

and the tactile keys which are down below.

First I'd like to focus on the touch panel itself.

So when you, when you turn on a saana site, PX system,

this is how you're going to be greeted.

It's gonna ask you how would you like to start?

Do you wanna go right into scanning?

Would you like to enter patient information?

Do you wanna select a transducer

or do you wanna go to the those learn tutorials?

Right now we're actually just gonna hop into the scan screen

and what I'd like to point out is even if you go into the

scan screen, all is not lost.

If you still want to access patient information, you can do

that from this screen as well.

You can still go in and choose your transducer,

you still have access to the learn capability right here on

the transducer page.

Going back to that transducer page, you'll see

that we have three transducers plugged in at one time

and currently we have the L 19 five transducer activated.

And underneath each transducer you can see the corresponding

exam types that correspond with that specific transducer.

Right now we're going to select nerve.

You can either double tap on nerve or you can tap it

and then hit scan in the lower right hand corner

that will take you to your scanning interface.

So when I talk about the improvements we've made in workflow

efficiencies, this this specific portion

is high on my list.

And what I mean by that is we have streamlined the user

interface to bring

to surface the most commonly used parameters based

on transducer and exam type.

So right now we have the L 19 five on the nerve exam type.

If I were to switch it over to the lung exam type,

the interface would completely adapt

and adjust for lung imaging.

For now, we're gonna keep it on nerve imaging.

So like I said, this is gonna adapt not just

by transducer and exam type,

but also by the different imaging modes that we

will be scanning here in just a little bit.

Looking down at the tactile keys down at the bottom

that I pointed out in that previous video,

these are those parameters

that are consistent no matter the transducer,

no matter the exam type,

these are the most commonly used parameters

that you're gonna scan more regularly.

So things like your gain, your depth if you need

to freeze your image and take a picture

and then accessing those different imaging modes.

So just to show you how that touch panel adapts,

I'm actually gonna go ahead and activate color

and you will notice

that automatically the color menu is surfaced bringing in

the most common parameters that are

adjusted when you have color activated.

If at any point you are on a screen

and you just want back to your normal 2D imaging,

you can hit 2D on those tactile keys down in the lower

right hand corner.

Okay, so let's get to some scanning.

What you're now going to see is an image,

and you'll see we're scanning again with that 19 five.

We're changing the depth to the one centimeter depth.

Now I fully realize the image on the lower left,

you cannot see the individual buttons per se,

but really what I want to show you is that

our engineers have made it,

when you select a certain exam type,

the parameters are really optimized for that exam type,

giving you what we consider a plugable experie.

And what I mean by that is you should be able

to choose your exam type, put gel on your transducer

and plunk it on the patient and make little manipulation.

And that really does speak to the ease of use of our system.

Now with that said, I've always believed

Sauna Cytes have the easiest to use systems on the market

and I didn't think that we could make it any easier

until I was introduced with the sauna site px.

And sure enough, we really have made it so much easier

but not at the expense of our advanced users.

So if you want some of those advanced features

and capabilities, we have those for

for experienced users as well.

So one thing that I do want to point out as a new change,

I'm gonna switch back over to this control panel just

briefly to point out the TGC.

So you'll notice now on the touch panel TGC has

been activated.

When I switch back to my image, you'll notice

that TGC line is also displayed on your clinical monitor.

What this allows, so TGC is time gain compensation.

This allows the user to really pinpoint

or focus the gain in a way like we've never been able

to do before.

So it does allow for pinpoint precision

within the image itself.

So if we wanted to highlight more of the far field

of the image, then I would simply click

and drag that that point down further in my image

and I would move it to the right to make it brighter.

If I wanted to make it darker, I would move it to the left.

If that's more than what you would ever want

to do on an ultrasound system, don't worry

because on the tactile keys we still have

that auto gain feature which allows you to hit auto

and then the system optimizes the gain based on

that patient, based on the specific area

that you that you are scanning.

So on this image, I just wanna point out some things.

Again, we've really just changed the the depth.

We've demonstrated some functionality with the gain,

but in this one image we have veins.

So if I do a quick compression,

you'll see those veins winking at us.

You also see that artery pulsate underneath the compression.

And then we have a nerve just to the right of

that vascular bundle.

We know it's a nerve because nerves appear

that the nerve sheets tends to be brighter white.

The fales of that nerve tend to be a little bit darker

and nerves are often re referred to as either a cluster

of grape or chocolate chip appearance.

And we see that, we see all of those structures

with this one transducer without really having

to do any major manipulation of the image.

And that again, just speaks to the quality

of our transducers, the wide range that we're able to scan

with each transducer and

and look at different pieces of anatomy in the body.

Okay, so something else that I wanted to point out.

Let's say that you got the image that you wanted

and now you're ready to do your procedure,

whether it's a vascular access procedure

or a nerve block.

And you go back and you're looking at the system

and you look at the control panel

and maybe you see an option

and you just don't know what that button does.

Now I know that every

department, I always say

that every department has at least one button pusher

where they don't really know what a button does,

they just push it to see what will happen.

We hopefully have simplified this for you

and that is if you take a look at each

of these buttons in the upper right hand corner,

there's a little eye and that is an information icon.

So if I tap on that eye

and I wanna know, well what is this procedure mode button,

we will actually tell you what each button does

and why you would use it.

So for instance, the procedure mode button,

turning on this controlled disabled sleep mode,

automatic power off

and notifications, preventing the system from

interrupting a procedure.

So again, this just speaks to being able to walk up

to a mach to the machine

and with confidence, know that you can use the machine

and have the parameters

and adjust those parameters successfully.

Now something else I want to point out,

we're actually gonna go ahead

and switch from the L 19 five transducer

to the phased transducer.

So you'll notice one, one additional improvement

that we've made is we've expanded our use cases for some

of our transducers.

We've added lung to additional transducers.

We have added focused cardiac

and we have added early ob.

So let's fo we're gonna,

we're gonna go into the focused cardiac for now.

This setting is for really for clinicians

that are using ultrasound

to gather targeted cardiac information, you'll notice

that the calculations available here in a moment are

directed more towards essential cardiac function

to determine overall patient wellbeing.

Whereas maybe the full cardiac exam type is really

used to investigate specific cardiac conditions.

So things like diastal.

So if you're an ICU physician

and you want to evaluate a PA patient from the perspective

of diastal, we actually have a specific calc package just

over the measurements that will evaluate a patient for

that specific condition.

So right now we're in focused cardiac,

we've accessed the calc package by hitting calcs on the

tactile keys.

And you can see it takes us into a very simplified calc

package that tells me if I wanna evaluate left heart,

I would go into left heart

or maybe I wanna look at assisted cardiac output

or volume status.

So we did simplify that,

really putting it at your fingertips of exactly what it was

that you were, you know, potentially looking for

and looking to to achieve.

And then lastly, I just wanna show,

I wanna point out those learn videos

that we, that we talked about.

So going into learn,

you can see we have a wide array of videos.

We actually have over 150 videos on the system

broken down by specialty right now

we're in, we're on basics.

So that's gonna be the basics of ultrasound

or how to use the system itself.

If you go into acute care, you will see those specific exams

that apply to the acute care setting.

So let's say you wanted to learn more about how

to scan a para sternal long axis view of the heart

and you click on it and it's going to be activated.

I'll stop talking here in a moment

and you should be able to hear the audio

- With the cardiac exam type is used

to perform the parasternal long axis view of the heart.

- Of course you can always mute the video, turn it down,

but this is that piece where it will walk you

through exactly which transducer to select,

where you place the transducer on the patient,

the orientation of the probe,

the anatomy that you're seeing.

In addition to these video to the video that you saw,

we actually have some now that include pathology.

So this is a great resource for, for people

who are using ultrasound, certainly any training facilities

or residency programs, this is, is really popular.

Go ahead and we'll go ahead and exit out of that.

The only other thing that I wanted

to point out on the touch panel itself is you'll notice

that it's actually we, we set it up where it gives you cues.

So we did not put inpatient information,

but looking at the control panel here, you notice

that it's still green

and that's telling you that new patient information still

needs to be added once you go into new patient.

So we'll select that

and then you'll notice you have the ability

to put in the patient information,

the demographics that you want.

Once you do that and then you exit the screen

and you go back to live scanning, you'll notice that

that box turns from green to gray

and that tells you that you are now in an active study.

You'll also notice that as you begin to take pictures,

those thumbnails are now going

to be represented on the right side of your control panel,

giving you easy access to get back in, look at those images.

If you needed to delete something,

you could delete it if you wanted to save it

or maybe you wanted to export it off onto USB

for educational purposes, you do have the ability to do

that as well.

I know that that was a high level overview of the system.

We certainly thank you for allowing us to share the cyte PX

with you today, giving you a little bit of a taste of just

what it has to offer you.

I would encourage you to come back to all

of the other webinar series

where we will be taking a deeper dive into workflow

efficiency, image clarity,

and then how to perform certain measurements.

For now, we are gonna open it up for some q

and a, so if you have some questions,

if you'll type those into the q

and a portion of the box, we will,

we'll start getting some of those answered.

Thank you so much.

- Hey Audra, this is Laura.

I just wanted to say thank you to you

and Craig for the fantastic presentation and demo

and we do have a few questions.

So I'm gonna start with the few that have come in so far.

First question, what is the frame rate for the L 15?

Is it higher than previous sono cytes?

- That is a great question.

Yes, frame rates are higher, so I will,

I, we can, I know that we have individual names

and we certainly can get back with you

with specific numbers, but I'll speak in general terms.

I know that when I was speaking with some engineers,

we have doubled our frame rates in comparison

to previous products.

So when you're talking about specifically cardiac imaging

and then certainly any type of procedure

where you're bringing a needle into view, having

that improved temporal resolution is paramount

and we certainly have achieved that with this system.

- Great. Next question.

Can I spray down the screen and buttons

and what is safe to use for cleaning?

- I love this question. Go ahead Craig. Do you wanna answer?

- Oh yeah, I can answer it.

I mean, so this is a great question.

Yes, you can spray down the screen and buttons.

What you can use for cleaning that is on is on our website

you can navigate to the cleaning

and disinfecting area of the website

and it'll give you all of the, the cleaning, the, the

chemicals that can be used safely with the sono cyte system.

- I also wanna add just something else to that as well.

So it is a completely sealed system, so

to Craig's point it can be sprayed down.

Infection control is obviously super important.

I don't have to tell anybody the world that we're living in,

we're all living it right now.

But one thing that I love about the system as well is

that it was designed to be draped with a sterile cover

and you do not lose any type

of sensitivity of that touch panel.

So you are still able to drape it.

So if you're doing a sterile procedure,

you now can drape it, you can still manipulate your image,

be able to optimi optimize it how you normally would, even,

even with a gloved hand and with the system draped.

- Fantastic. Can the PX be taken off

the stand and used portably?

- It can. Yep.

So the stand is what allows you to have

that triple transducer.

It allows you to slave the image, you know, to,

to a certain, a different monitor.

But you do have the ability to take it off

and put one transducer connect one transducer underneath.

- Great, thank you. We have a few more.

What can the L 19 see that other linear probes cannot see?

- Oh, so much.

Okay, so this probe, I promise, like every time I scan

with it I really am so amazed

by the transducer.

So I will, I do want to encourage you to come back

and I believe it's in two weeks.

And Lisa, if you want to confirm that we are going

to have a session that

that speaks specifically over image clarity

and we are going to be highlighting the L 19

five transducer.

So just some feedback that I've gotten from

just my time in demoing this product

is you can see like when you're looking at vascular

structures, you can see individual red blood cell flow,

you can see microscopic

vessels, veins, arteries, they, I mean we're talking vessels

that are millimeters in size.

I know last week we were scanning

and we saw nerves in my fingers.

So an emergency medicine physician was talking about

how he does blocks in the finger

and he always does it blind, but partly

because he says he is never been able to see them.

And so we were scanning

and we were able to see these,

these really small nerves within my fingers.

It's made a huge, it,

it's very popular with pediatrics

where when you're scanning just the smallest of the,

of a patient being able to see vessels that look big,

but in actuality are rather quite, you know,

they're quite small.

So we are, we are seeing things frankly we just haven't ever

seen before because we are,

we're achieving those higher levels of frequencies.

- That's really incredible.

I've seen that a little bit myself. That's really cool.

Do the linear arrays now have tissue harmonics?

I I saw that at the bottom of the screen

as THI, is that correct?

- Yes, that is correct.

- Great. And there's two more questions right now.

Has there been a change in channel count?

- Craig, do you wanna answer that?

- Sure, I can answer that.

Yes, there has, we've actually doubled the number

of channels in the front end

of our systems from a a 64 channel to 128 channels.

- Great, thank you Craig. And one more question.

Can you start a new study without ending the current study?

- No, you cannot. Two.

No, But one

of the things we've done, and

and you can see it actually on the, the screen

that we're showing there on the right hand side,

before when there was no patient information,

there was a big green button where the patient,

where the patient information would go, you'd touch that

and the patient information form would, would come up

after you've either saved an image, saved a clip,

or put patient information in, you now see an orange button.

So that's a really clear indication that hey, this,

this system has an open patient study on it.

And so all you have to do is tap that end study button

that's bright orange there

and it'll say, Hey, do you wanna end the study?

You end the study and you will get back

to whatever you've chosen as your start location.

- Yeah, we really have tried to give cues.

Like I pointed out the green,

once you put inpatient information, it'll go gray.

If you haven't put inpatient information

and you start taking images,

it'll actually put like a little triangle error,

simple saying, wait a second, you're now capturing images,

but no patient information exists.

So we try to cue you along the way

so you don't end up in the, in the instance

where you've completed a full study without patient

- Information.

And we also want to main make sure that you're not adding

another patient's information

to a previous in in previous patient's study.

- Absolutely. - Right. That makes sense.

So that is all of the questions we have right now.

If anyone else has any more questions, feel free

to type it into the q and a.

Just wait a couple of minutes.

Okay Craig, I think that's it.

So I think you have one more slide, is that correct?

- Yep. So next week the behind the scan series continues,

we will be doing a panel discussion led

by our chief medical officer, Dr.

Divia,

who will be leading in discussion on trends in point of care ultrasound.

So I hope you can join us for that, for that discussion.

Thank you.

See for yourself in this webinar and live demonstration of the new Sonosite PX. Inspired, informed, and improved by thousands of hours working side-by-side with clinicians on the front lines of medicine — Sonosite PX isn’t just our most advanced point-of-care ultrasound solution, it’s YOURS. Hear how input from real-world clinicians turned into our next generation ultrasound system, and view a product demonstration in this webinar.

Craig Chamberlain
Presenter: Craig Chamberlain
Position: Director, Experience Design, Fujifilm Sonosite

Craig Chamberlain has been with Fujifilm Sonosite for nine years, leading the Experience Design Team (XDT). The XDT has responsibility for gathering user insights, developing innovative solutions to user pain points, and designing the physical and digital interactions our users have with Sonosite products. In 2016, the XDT was recognised with a silver IDEA award for the Sonosite SII. Prior to Sonosite, Craig was President of Carbon Design Group for seven years, where he shepherded Carbon's transformation from a design services company to one of the nation’s premier full-service product development consultancies. That shift led to significant growth in revenue, influence, and recognition by the international design community, with Carbon sweeping the IDEA Gold awards for medical products in 2009.

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Audra Upton
Presenter: Audra Upton, BS, RDCS, RVT
Position: Director, Clinical Applications, Fujifilm Sonosite

Audra Upton is the Director of the Clinical Applications team with more than 13 years of experience with Fujifilm Sonosite. She graduated from the University of Oklahoma with a degree in ultrasound and is a registered cardiac and vascular sonographer. Audra and her team remain customer-focused and are specialised in providing top-level point-of-care ultrasound education.

This educational webinar is intended for healthcare professionals and not for patients or consumers. The material is provided for general educational purposes, as a reference and a supplement to professional experience, education and training, and should not be considered the exclusive source for this type of information. This educational webinar is not intended to recommend any device for a particular indication or to provide indications for use for any device. At all times, it is the professional responsibility of the practitioner to exercise independent clinical judgment in each particular situation. Fujifilm assumes no responsibility or liability for any misuse of the information imparted in this webinar. This educational webinar does not supplement, replace, or supersede device labeling, including instructions for use, which accompanies any FUJIFILM Sonosite product.